A lyric video, or an animated music video with lyrics dates back to 1987, when Prince released a music video for “Sign of the Times”. Usually, animated lyric video shows lyrics of the song synchronized with the music. In addition to that, lyric video contains various visual effects making reading the lyrics comfortable and entertaining. Opposite to music video production, lyric video is relatively cheap to make. Due to low costs and simplicity of production, lyric videos have gradually gained popularity among big and small artists. As a result, they quickly became one of the main music trends on YouTube. Commonly, music artists are used to experiencing constant financial pressure. For this reason, they have to choose a smart content strategy that ensures the highest output at lowest cost. Probably the most efficient way to address this problem is to make an animated lyric video. With hundreds of lyric videos going viral, it has proved to be as powerful in reaching wider audiences as music video. Especially relevant, lyrical video is a great investment opportunity for the musicians under financial constraints. Therefore, by choosing in favor of lyric video production, the artist can save money and reinvest in more promising band projects. Finally, when going for an animated lyric video, make sure to choose an experienced, professional lyric video maker.